The Complete Digital Marketing Guide - 27 Courses in 1

Categories:Marketing
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Start Here
2:34

Starter Pack
00:48
Identify Audience Segments
3:36
Verify Audience Segments
4:06
Key Messages
4:04

Install WordPress
5:20
Install a Theme
5:03
Website Title & Logo
8:33
Pages
11:45
Header Menu
5:35
Footer Menu
6:45
Font Pairing
3:27
Hero Section
13:45
Review Section
10:26
Themed Sections
18:24
Products Section
6:47
Mission Section
9:44
Store Setup
9:47
Shipping & Taxes
5:10
Product Page
23:23
About Page
14:32
Mobile Design
15:00
Safety & Optimizations
10:15
Checkout Test
8:51
Go Live!
1:42
Assignment-Website Feedback

How to Keyword Research
15:43
Create SEO-Friendly Content
7:43
On-Page SEO
19:25
Backlinks
8:23

Email Setup
1:38
Capture Leads
9:16
Create Email Campaign
13:13

Install GA4
8:48
Connect WooCommerce
4:37
Track Leads
7:41
Track Campaigns
4:38
Internal Traffic Filter
4:05
Analytics Overview
12:40
Digital Marketing Strategy Transcript

Marketing Theory Explained

Prompt Engineering Explained
4:52
Prompt Framework
8:45
Custom Instructions
13:29
Prompt Priming
5:09
Iteration
6:30
0-1-Few Shot
7:12
Output Templates
5:33
Step-by-Step
6:11
Act As
3:22
Perspectives
4:25
4th Grader
5:49
Follow-up Questions
4:33
Tabular Format
5:06
Comparisons
5:13
Summarize
9:05
Critique Me
7:35
Critique Yourself
3:41
Teach Me
5:18
Write Like Me
5:49
Ask for Advice
6:09
Laddering
6:41
Advanced Prompt Engineering & Fine Tuning
11:59
Assignment-13._Assignment_-_Advanced_Prompt_Engineering_
2:01
Prompt Engineering with ChatGPT Transcript

Influencer Marketing Explained
9:54
The Influencer Triangle
8:44
Find Influencers
15:48
Paying Influencers
14:10
Reach Out
6:11
Signing the Influencer
5:13
Track & Measure
9:15
Create a Campaign
4:59
Build a Team
4:09
Influencer Marketing Transcript

Branding vs Marketing
6:36
Why You Need a Brand Strategy
4:40
The Structure Of Branding
5:27
The Importance Of Purpose
7:49
Purpose Examples
7:22
Your Purpose
6:11
The Importance Of Vision
5:16
Vision Examples
3:26
Your Vision
3:58
The Importance Of Mission
2:39
Mission Examples
5:03
Your Mission
4:44
The Importance Of Values
4:11
Values Examples
7:31
Your Values
4:55
Who Are Your Competitors
8:39
What Makes You Different
8:40
Differentiator Examples
8:53
The Importance Of Positioning
6:39
Your Positioning Statement
7:06
What Is Brand Personality
8:09
Define Your Brand Personality
11:10
Find Your Brand Voice
9:30
The Power Of Brand Storytelling
6:07
How To Tell Your Brand Story
12:23
Name Your Brand
8:55
Create Your Tagline
7:20
Your Brand Colors
15:40
Your Brand Fonts
13:58
Brand Logo Types
8:48
Your Brand Logo
16:06
Thank You!
00:35
Brandning Transcript

Content Marketing Explained
2:53
Choose Your Objective
5:02
Choose Your Platforms
2:33
Find Content ideas
4:33
Content Formats Explained
1:34
Text Content
5:54
Create Text Content
4:40
Image Content
6:26
Create Image Content
9:55
Video Content
6:19
Create Video Content
7:04
Content Marketing Guidelines
3:31
Content Marketing Plan
5:29
Measure Results
8:34
Content Marketing Transcript

Reciprocity
3:59
Curiosity
7:34
Scarcity
5:28
Social Proof
8:16
The 3 Boxes
6:48
Sales Psychology Transcript

What Is Copywriting
2:50
Benefits vs Features
7:52
Know What You're Selling
8:42
Know Who You’re Selling To
7:46
Three Keys
3:37
6.Writing Personalities
4:59
It's Never Time or Money
4:04
Headlines
6:23
Subheads
5:03
Use Persuasion
15:43
Use Power Words
11:03
The Steps To a Perfect Story
8:48
The AIDA Model
11:19
Remove Writer's Block
4:56
Call-To-Action
5:16
How To Call-To-Action
6:42
Recap
2:34
Copywriting Assignment
Copywriting Assignment - Answers
Copywriting Transcript

Customer Service Explained
2:19
In Demand Customer Service Skills
2:27
Online Customer Service Tips
7:42
Build Customer Rapport
5:01
Build Emotional Intelligence
5:45
Improve Active Listening
5:13
Effectively Written Communication
5:33
Product Knowledge
5:26
Time Management
5:35
Dealing with Upset Customers
4:57
How to Amaze Your Customers
6:09
Customer Service Transcript

Marketing Channels Explained

Google Ads Explained
1:48
Google Ads Strategies
6:35
Google Ads Setup
7:28
Shopping Ads Explained
8:58
Connect Google Merchant Center (Shopify)
7:51
Connect Google Merchant Center (WooCommerce)
8:39
Shopping Ad’s Structure
8:35
Target ROAS
8:54
Maximize Clicks
3:36
Manual CPC
6:07
Daily Budget
4:45
Targeting
5:50
Product Segmentation Explained
5:53
Segment Products
7:07
Shopping Optimizations
8:04
Search Ads Explained
9:45
Conversion Tracking
15:02
Keyword Research Explained
11:44
Keyword Research Method
11:07
Search Ads Setup
12:35
Keywords & Ads
20:50
Keywords Management
5:50
Ad Rank
6:35
Quality Score
7:49
Performance Max Ads Explained
12:51
PMax Preparations
8:08
PMax Ads Setup
18:53
Optimization Score
2:48
No Impressions
8:18
Only Impressions
6:37
Only Clicks
10:51
Only ATC
10:10
Low CR
10:14
Spy on Competitors
3:16
Ad Rules
3:48
Google Ads Transcript

Facebook Ads Explained
1:34
Getting Started
13:43
Campaign Setup
6:50
Ads Structure
6:34
Advantage Campaign Budget
7:37
Assignment-Ad Campaign Setup
Install Meta Pixel
15:29
Optimisation & Delivery
7:28
Audience
11:48
Placements
4:34
Assignment-Ad Set Setup
Create DCT Ad
13:21
Verify Instagram Account
1:13
Add 2 Primary Texts + Headlines
10:15
Review & Publish
9:00
Assignment-Ad Creative Setup
Important Stats
11:33
Extract Winning Ads
7:39
DCT with Winners
9:11
Assignment-Winning Ads
Strategies Overview
8:13
Problem & Solution
4:06
Them VS Us
3:39
Statistics
3:32
Testimonials
5:29
Features Point-Out
3:57
Benefits Overlay
2:35
Founder's Story
5:19
Unboxing
3:47
Before & After
3:12
3 Reasons Why
3:17
Assignment-Ad Creative Strategies
Ads Manager Overview
22:40
Columns
18:44
Audiences
10:16
Banned AdsAccounts
12:18

Preparations
9:32
Create Ad Campaign
9:10
Install Meta Pixel
6:37
Create Ad Set
8:36
Create DCT Ad
6:29
Add Creatives
9:41
Add Primary Texts + Headlines
9:02
Important Stats
10:24
Extract Winning Ad
6:07
DCT With Winners
7:51

Facebook Marketing Explained
4:59
Facebook Profile VS Page
5:11
Optimize Facebook Page
10:46
Build a Community
10:36
10 Post Strategies
13:17
Strategies to Increase Reach
9:43
Assignment-Facebook Marketing

Instagram Marketing Explained
2:35
Instagram Marketing FAQ
Switch to Business Account
6:35
Optimize Profile
7:37
Assignment-Account Growth
Create Valuable Content
9:03
User Generated Content
10:09
Hashtags
11:59
Tags
5:39
Geotag
4:09
Mentions
2:44
Assignment-Content Creation
Reels Explained
6:26
Reels Algorithm Explained
4:52
Reels Features
7:26
10 Reels Strategies
15:46
Assignment-Reels
Posts Explained
8:45
Post Algorithm Explained
3:44
20. Post Templates
8:02
10 Post Strategies
18:15
13 Assignment-Posts
Stories Explained
2:56
0 Story Strategies
11:48
Highlights Explained
6:24
Highlight Icons
3:44
10 Highlight Strategies
15:49
14 Assignment-Stories
Live Explained
8:43
5 Live Strategies
7:16
15 Assignment-Live
Boost Post
9:00
16 Assignment-Ads
Analytics & Insights
6:38
17 Assignment-Analyze Results

YouTube Marketing Explained
2:01
About Page
10:53
Channel Banner
17:38
18 Assignment-Channel
Never Run Out of Video Ideas for YouTube
4:18
Find Video Ideas
11:03
Plan Your Video
10:42
YouTube Shorts
5:06
Recording Styles
2:17
Gear Setup
2:43
OBS Setup
11:01
19 Assignment-Setup
Become Confident on Camera
4:17
How to Record Yourself
3:12
Live Recording Session
7:19
After Editing Results
1:23
20 Assignment-Record
Import Your Video
3:32
The 6 Basic Keys
3:52
The 3 Speed Keys
2:52
The 2 Detail Keys
2:36
Live Editing Session
15:06
Add Name Tags
9:47
Add Music
9:46
Export it
5:48
Back it Up
2:20
21 Assignment-Edit
Upload & Optimize Video
10:12
Thumbnail
9:19
End Screen
8:01
Cards
7:56
22 Assignment-Upload
Get Your First 100 Subscribers
7:16
Make Money with a Small YouTube Channel
4:22
Write the Perfect YouTube Script
3:16
Film 10 Videos Per Week
7:03
3 Tips to Sell Anything with Video
4:58
Grow Your YouTube Channel from Zero
11:30
How we got 10 Million views on YouTube in 1 year
3:47

Why Use Video Ads
6:02
Connect Google Ads & YouTube
4:34
Starting Our Video Ad Campaign
2:43
Video Ad Formats
17:44
Bidding Strategy
5:20
Delivery Method
6:09
Networks
8:06
Inventory Type
7:47
Excluded Contents, Types & Labels
4:52
Selective Optimisation
6:16
Frequency Capping
9:06
YouTube Keywords
8:57
Topics
4:12
Placements
7:01
Bidding
4:19
Set Up Video Ad
8:55
Companion Banner
12:42
Discovery Ad
5:43
Improve Profits Strategy
6:42
Final Words
2:30

Why Use Pinterest
11:04
Create a Business Profile
3:18
Model Influencers
4:29
Profile SEO
9:20
Claim Website
4:09
Create a Design - Board - Pin
8:27
Get Targeted Followers
3:25
Collect Pins and Boards
4:47
Why Pinterest Ads Work
3:39
Set Campaign
7:05
Set Ad Group
14:29
Set Ad Pin
3:44
Pinterest Marketing Assignment

Leads Hack Tool
4:56
Optimize Profile
13:11
Why Use a Background Image
4:21
Design a Background Image
9:09
Add Information
5:14
Connect With People
7:03
Growth Hack Tool
3:52
Write an Article
4:28
Export Connections Information
2:31
Company Page
6:25
Advertising on LinkedIn
7:14
Set Content & Audience
11:35
Set Budget & Schedule
8:16
$50 Free LinkedIn Ad Credits
LinkedIn Marketing Assignment

Quora Introduction
00:36
Get Sales - Leads - Traffic
4:01
Content Ideas
4:51
Create Account
1:56
Optimize Profile
4:37
Company Page
3:57
Build a Question List
6:42
Promote Answers
3:31
Optimize Answers
9:32
Set Campaign
5:03
Set Ad Set
9:15
Create Ad & Dashboard
8:37
Quora Marketing Assignment

Find Customers
6:21
Create Account
3:35
Profile Image - Bio - Link
9:35
Header Photo
7:00
Follow Top Influencers
5:09
Hashtags
4:05
How to Get Followers
4:45
How to Communicate
9:32
Create a Poll
7:12
Get More Retweets
6:13
Analytics
7:39
Set Campaign
7:27
Set Ad Group
14:46
Dashboard
3:55
Twitter Marketing Assignment

The Big Secret
1:27
The Content That Goes on 7 Platforms
5:30
YouTube Content
2:21
Website Content
6:56
Quora Content
3:42
Twitter Content
1:57
Instagram Content
5:01
Facebook Content
2:50
Pinterest Content
5:42
Content Marketing Machine Assignment

Marketing Professional Explained

Market Research Explained
2:26
Product Details
10:05
Target Audience Persona
7:58
Competitor Analysis
14:59
Website Building Explained
4:08
Install WordPress
13:54
Install a Theme
5:42
Website Title & Logo
15:05
Pages
15:30
Header & Footer Menu
11:27
Fonts & Colors
10:48
Home Page
24:18
Store Setup
13:45
Product Page
15:13
Blog Page
11:20
Create a Blog Post
17:30
Shop & My Account Pages
7:55
Contact Page
9:08
Safety & Optimizations
11:33
Navigation
10:49
Go Live!
2:15
SEO Explained
2:27
How to Keyword Research
15:41
Create SEO-Friendly Content
5:45
On-Page SEO
16:27
Backlinks
6:55
Email Marketing Explained
2:03
Create Lead Captures
15:47
Create Email Campaign
8:51
Email Prompts
7:55
Google Analytics 4 Explained
2:25
Install GA4
12:31
Connect WooCommerce
4:21
Connect Search Console
4:33
Internal Traffic Filter
5:54
Track Leads
8:20
Alerts
3:46
Access Demo Account
2:06
Dashboard Navigation
10:04
Traffic
4:15
Locations
8:55
Demographics
11:30
Pages
19:15
Sources, Mediums & Channels
8:33
Compare Data
5:41
Add Users
3:48
Link Google Ads
4:23
Track Campaigns
5:29
Digital Marketing Strategy Transcript

Freelance on UpWork Introduction
2:26
How to Get Approved
5:56
Create a Specialized Profile
6:02
Importance of Profile Photo
2:56
Profile Title Keywords
3:27
Choose a Profile Rate
2:59
Write Your Profile Overview
6:47
Use an Intro Video
2:49
Set Availability
1:49
Set Languages
3:46
Add Education
1:45
Work History
3:30
Create Your Portfolio
6:51
Select Skills & Expertise
2:49
Pre-packaged Projects
2:38
Testimonials
3:09
Certifications & Employment History
5:52
Get Paid & Tax Information
4:55
Find Qualified Jobs
8:13
Submit a Proposal
9:35
Write a Cover Letter
12:03
Proposal From Client's Perspective
6:20
Badge Criteria
3:34
Thank You!
1:23

WordPress Website Introduction
3:05
How to Use This Course
5:08
WordPress FAQ
Install WordPress Using Bluehost
7:59
Logging In
2:29
Navigating WordPress
8:55
Installing a WordPress Theme
9:12
Required Theme Plugins
1:54
Getting Started Assignment
Set Your Website Title
3:02
Set Your Home Page
6:48
Pages & Posts Editor Introduction (Gutenberg)
13:13
Pages & Posts Editor Blocks
12:52
Edit Your Home Page
10:57
Design Resources
6:34
Set Your Custom Menu
16:33
Publish Your Website
1:42
Write a Post
11:05
Customize Video Posts
6:49
Categories & Tags
10:51
Post Settings & Blog Design
9:28
2Sidebar Design
19:03
Change Your Site Icon
6:46
Customize Your Footer
4:36
Make Your Website Mobile Friendly
4:14
Dashboard Cleanup
6:21
Building Your First Website Assignment
Plugins Introduction
5:02
How to Use Plugins
8:16
Backup Your Website
11:39
Secure Your Website
9:12
Website Analytics
8:28
Speed Up Your Website
9:15
Improve Search Rankings Setup
13:03
Google Search Console
5:58
Improve Search Rankings Posts
8:38
Block Spam
8:14
Contact Form
12:17
Track & Shorten Links
9:38
Email Opt-In Business Email
14:41
Email Opt-In Setup
10:44
Email Opt-In Forms & Emails
19:31
Image Optimization & Compression
6:48
Plugins Assignment
Privacy Policy & GDPR
12:16
Create a Privacy Policy Page
9:33
Make Your Plugins GDPR Compliant
8:09
Cookie Consent
6:53
Add a Terms and Conditions Page
7:41
Privacy Policy & Terms of Service Assignment
Introduction Making Your Website Professional
5:30
Create Your Logo
12:41
Match Logo Into Favicon
8:30
Tailor Your Website
20:11
Copy Success
14:19
Start Here Page
13:51
Resources Page
12:47
Affiliate Marketing Links
16:25
Commenting System
13:36
Making Your Website Professional
Introduction Designing With Elementor
8:22
Elementor Settings
14:00
Home Page Pre-Design
7:34
Dashboard & Functions
15:23
Set Global Values Fonts
9:53
Match Your Menu & Footer Fonts
5:24
Set Global Values Colors
9:49
Match Your Menu & Footer Colors
9:05
Anatomy of Sections
8:31
Designing With Elementor Assignment
Home Page Design Background Part 1
10:54
Home Page Design Background Part 2
13:24
Title
16:11
Description
8:47
CTA Button
17:20
Social Proof
19:35
Email Opt-In Version 1 Part 1
11:37
Email Opt-In Version 1 Part 2
10:04
Email Opt-In Version 2
11:57
Showcase Section Part 1
18:42
Showcase Section Part 2
11:32
Scrolling Menu
14:00
Home Page Design Analysis
8:28
Elementor Home Page Design Assignment
Introduction UI vs UX vs CX
8:26
Speed Test Your Website
7:35
Image Loading Speed
17:09
PNG to JPG Conversion
10:01
Eliminate Rendering-blocking JavaScript & CSS
10:48
Reduce Server Response Time
11:36
SSL & SiteLock CDN
5:23
SSL & CDN Compatibility
6:15
Cloudflare CDN
10:22
Home & Site URL Corrections
4:03
Leverage Browser Caching
9:41
Further Optimizations
13:09
Support
3:22
Mobile Design UX
8:19
Mobile Design UI
13:39
Tablet Design UX
7:40
Tablet Design UI
7:59
Optimizations Assignment
Design Start Here Page - Template Editing
18:48
Design Start Here Page - Adding Content
14:55
Design Start Here Page - Templating Your Content
14:29
Design Courses Page - ATF
14:00
Design Courses Page - Column Design
12:33
Design Courses Page - Column Template
7:48
Design About Page
12:49
Design Resources Page
13:38
Design Resources Page Part 2
9:44
Design Contact Page
6:40
After Designing
7:48
Elementor Templates & Customizations Assignment
WooCommerce Introduction
4:34
WooCommerce Basic Setup
7:48
Create a Simple Product
19:50
Remove the Sidebar
6:01
Create a Variable Product
14:40
Create a Service Product
12:10
Create a Digital Product
6:43
Create an Affiliate Product
4:54
Create a Grouped Product
9:03
Customize Shop Page
11:56
WooCommerce Settings
18:14
Add Taxes
20:18
Add Shipping
15:20
Add Payment Methods
6:01
Create a Coupon Code
9:01
Add Images to Categories
2:58
Fulfill Orders
6:27
WooCommerce Assignment
Blogging Introduction
8:18
Monetize With Ads
7:53
Google AdSense
10:32
Set Up Google AdSense
6:52
Set Up Auto Ads
9:52
Disappearing Ads Fix
Trending vs Evergreen Content
9:50
Guest Blogging
9:46
30 Blog Post Templates (With 120 Examples)
Blogging Assignment

Why 91% Don't Get Traffic
4:43
What Is SEO
4:09
Before Doing SEO
4:11
Keywords
5:47
Black Hat SEO vs White Hat SEO
5:48
On Page & Off Page SEO
4:59
SEO Ranking Factors
9:33
Google RankBrain
6:47
Dwell Time
3:58
Do Your Know The SEO System
Keyword Research Explained
5:20
Different Types Of Keywords
3:59
Find Searched Keywords
11:19
Keyword Research Assignment
Find Keywords to Rank For
8:04
Get Content Ideas
9:24
Get Video Content Ideas
7:37
Spy On Competitors SEO
9:04
Content Ideas Assignment
Page Title SEO
4:39
On Page SEO That Works
8:07
Write Clickable Titles
12:26
Meta Description
6:54
Using Subheads
7:00
Related Keywords
4:31
Long Content
6:19
Update Your Content
3:42
Internal Links
4:43
Content Writing Assignment
Backlinks Explained
4:37
The Skyscraper Technique
5:49
Backlinks Assignment

Bonus Lecture
Course preview
What's included
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