The Social Media Marketing & Management Masterclass 2026
Categories:Social Media MarketingMarketing
What's included
Certificate of completion
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How to Use this Course
5:01
Why You Need a Strategy
3:59
What is Social Media Marketing & Management
3:08
Market Research Explained
1:08
Find Target Audience (Ideal Customer)
2:23
Exercise - Buyer Persona
16:21
Find Marketing Channels
1:46
Exercise - Find Marketing Channels
4:34
S.M.A.R.T Goals
1:45
Specific
4:45
Measurable
3:10
Achievable
3:23
Relevant
3:12
Time-framed
2:41
Metrics Tracking Explained
2:14
Choose Your Metrics
2:05
Branding for Social Media
2:34
The Structure of Branding
5:27
Branding vs Marketing
6:36
Why You Need a Brand Strategy
4:40
The Importance of Purpose
7:49
Purpose Examples
7:22
Your Purpose
6:11
The Importance of Vision
5:16
Vision Examples
3:26
Your Vision
3:58
The Importance of Mission
2:39
Mission Example
5:03
Your Mission
4:44
The Importance of Values
4:11
Values Examples
7:31
Your Values
4:55
Who Are Your Competitors
8:39
What Makes You Different
8:40
Differentiator Examples
8:53
The Importance of Positioning
6:39
Your Positioning Statement
7:06
What is Brand Personality
8:09
Define Your Brand Personality
11:10
Find Your Brand Voice
9:30
The Power of Brand Storytelling
6:07
How to Tell Your Brand Storytelling
12:23
Name Your Brand
8:55
Create Your Tagline
7:20
Your Brand Colors
15:40
Your Brand Fonts
13:58
Brand Logo Types
8:48
Your Brand Logo
16:06
Content Marketing Explained
2:53
Choose Your Objective
5:02
How to Brand Your Content
3:31
Content Marketing Strategies Examples
4:27
Choose Your Platforms
2:33
Find Content Ideas
4:33
Image Content
6:26
Create Image Content
9:55
Video Content
6:19
Create Video Content
7:04
Content Marketing Guidelines
3:31
Content Marketing Plan
5:29
Track Your Performance
3:46
Campaign Tagging
4:28
Influencer Marketing Explained
9:54
The Influencer Triangle
8:44
Find Influencers
15:48
Paying Influencers
14:10
Reach Out
6:11
Signing the Influencer
5:13
Track & Measure
9:15
Create a Campaign
4:59
Build a Team
4:10
Sales Training Explained
What is Copywriting
2:50
Benefits vs Features
7:52
Know What You're Selling
8:42
Know Who You’re Selling To
7:46
3 Keys to Sell Anything
3:37
Writing Personalities
4:59
It's Never Time or Money
4:03
Headlines
6:23
Subheads
5:03
Use Persuasion
15:43
Use Power Words
11:03
The Steps To a Perfect Story
8:47
The AIDA Model
11:19
Remove Writer's Block
4:56
Call-To-Action
5:16
How To Call-To-Action
6:42
Recap
2:34
Copywriting Assignment
Copywriting Assignment - Answers
Reciprocity
3:59
Curiosity
7:34
Scarcity
5:28
Social Proof
8:15
The 3 Boxes
6:48
Emotional Intelligence Explained
4:48
The Power of Emotional Intelligence in Sales
6:17
How to Increase Sales
7:11
How to Deal with Difficult Customers
11:56
Emotional Intelligence Mastery in 5 Steps
6:10
Exercise - Self-Awareness
6:48
Exercise - Self-Regulation
9:49
Exercise - Social Skills
8:11
Exercise - Empathy
9:02
Exercise - Motivation
8:32
Bonus EQ Hack
5:00
Persuasion & Influence Explained
4:27
How to Close a Deal
12:58
How to Persuade
6:09
How to Influence
7:17
Persuasion Mastery in 5 Steps
4:04
Exercise - Character
8:02
Exercise - Reason
6:37
Exercise - Emotion
7:09
Exercise - Metaphor
6:52
Exercise - Brevity
7:33
Customer Service Explained
2:43
In Demand Customer Service Skills
2:28
Online Customer Service Tips
7:43
Build Customer Rapport
5:01
Build Emotional Intelligence
5:45
Improve Active Listening
5:13
Effectively Written Communication
5:33
Product Knowledge
5:26
Time Management
5:35
Dealing with Upset Customers
4:57
How to Amaze Your Customers
6:09
4 Steps For Difficult Conversations
3:09
Exercise The Discovery
4:30
Exercise The Mirror
4:04
Exercise Your Turn
4:30
Exercise Problem-Solving
4:30
Marketing Channels Explained
Facebook Ads Explained
1:34
Getting Started
13:43
Campaign Setup
6:50
Ads Structure
6:34
Advantage Campaign Budget
7:37
1 Assignment-Ad Campaign Setup
Install Meta Pixel
15:29
Optimisation & Delivery
7:28
Audience
11:48
Placements
4:34
2 Assignment-Ad Set Setup
Create DCT Ad
13:21
Verify Instagram Account
1:13
Add 2 Primary Texts + Headlines
10:15
Review & Publish
9:00
3 Assignment-Ad Creative Setup
Important Stats
11:33
Extract Winning Ads
7:39
DCT with Winners
9:11
4 Assignment-Winning Ads
Strategies Overview
8:13
Problem & Solution
4:06
Them VS Us
3:39
Statistics
3:32
Testimonials
5:29
Features Point-Out
3:57
Benefits Overlay
2:35
Founder's Story
5:19
Unboxing
3:47
Before & After
3:12
3 Reasons Why
3:17
5 Assignment-Ad Creative Strategies
Ads Manger Overview
22:40
Columns
18:44
Audiences
10:16
Banned AdsAccounts
12:18
6 Assignment-Ads Manager
Preparations
9:32
Create Ad Campaign
9:10
Install Meta Pixel
6:37
Create Ad Set
8:36
Create DCT Ad
6:29
Add Creatives
9:41
Add Primary Texts + Headlines
9:02
Important Stats
10:24
Extract Winning Ad
6:07
DCT With Winners
7:51
Facebook Marketing Explained
5:00
Facebook Profile VS Page
5:11
Optimize Facebook Page
10:46
Build a Community
10:36
10 Post Strategies
13:17
6 Strategies to Increase Reach
9:43
7 Assignment-Facebook Marketing
YouTube Marketing Explained
2:01
About Page
10:53
Channel Banner
17:38
8 Assignment-Channel
Never Run Out of YouTube Video Ideas
4:18
Find Video Ideas
11:03
Plan Your Video
10:42
YouTube Shorts
5:06
Recording Styles
2:17
Gear Setup
2:43
OBS Setup
11:01
9 Assignment-Setup
Become Confident on Camera
4:17
How to Record Yourself
3:12
Live Recording Session
7:19
After Editing Results
1:23
10 Assignment-Record
Import Your Video
3:32
The 6 Basic Keys
3:52
The 3 Speed Keys
2:52
The 2 Detail Keys
2:36
Live Editing Session
15:06
Add Name Tags
9:47
Add Music
9:46
Export It
5:48
Back It Up
2:20
11 Assignment-Edit
Upload & Optimize Video
10:12
Thumbnail
9:19
End Screen
8:01
Cards
7:56
12 Assignment-Upload
Get Your First 100 Subscribers
7:16
Make Money with a Small YouTube Channel
4:22
Write the Perfect YouTube Script
3:16
Film 10 Videos Per Week
7:03
3 Tips to Sell Anything with Video
4:58
Grow Your YouTube Channel from Zero
11:30
How we got 10 Million views on YouTube in 1 year
3:47
Why Use Video Ads
5:22
Create a Google Ads Account
Connect Google Ads & YouTube
4:34
Starting Our Video Ad Campaign
1:35
Video Ad Formats
15:35
Bidding Strategy
3:11
Delivery Method
5:47
Networks
7:22
Inventory Type
7:47
Excluded Contents, Types & Labels
4:52
Devices
1:25
Frequency Capping
8:11
Audiences
12:19
YouTube Keywords
8:02
Topics
3:34
Placements
7:01
Bidding
3:50
Set Up Video Ad
7:57
Companion Banner
12:42
Discovery Ad
5:43
Improve Profits Strategy
6:42
Instagram Marketing FAQ
Instagram Marketing Explained
2:35
Switch to Business Account
6:35
Optimize Profile
7:37
13 Assignment-Account Growth
Create Valuable Content
9:03
User Generated Content
10:09
Hashtags
11:59
Tags
5:39
Geotag
4:09
Mentions
2:44
14 Assignment-Content Creation
Reels Features
7:26
Reels Algorithm Explained
4:52
Reels Features
7:26
10 Reels Strategies
15:46
15 Assignment-Reels
Posts Explained
8:45
Post Algorithm ExplainedPreview
3:44
Post Templates
8:02
10 Post Strategies
18:15
16 Assignment-Posts
Stories Explained
2:56
10 Story Strategies
11:48
Highlights Explained
6:24
Highlight Icons
3:44
10 Highlight Strategies
15:49
17 Assignment-Stories
Live Explained
8:43
5 Live Strategies
7:16
18 Assignment-Live
Boost Post
9:00
19 Assignment-Ads
Analytics & Insights
6:38
20 Assignment-Analyze Results
Why Use Pinterest
11:04
Create a Business Profile
3:18
Model Influencers
4:29
Profile SEO
9:20
Claim Website
4:09
Create a Design - Board - Pin
8:27
Get Targeted Followers
3:25
Collect Pins and Boards
4:47
Why Pinterest Ads Work
3:39
Set Campaign
7:05
Set Ad Group
14:29
Set Ad Pin
3:44
Pinterest Marketing Assignment
Leads Hack Tool
4:56
Optimize Profile
13:11
Why Use a Background Image
4:21
Design a Background Image
9:09
Add Information
5:14
Connect With People
7:03
Growth Hack Tool
3:52
Write an Article
4:28
Export Connections Information
2:31
Company Page
6:25
Advertising on LinkedIn
7:14
Set Content & Audience
11:35
Set Budget & Schedule
8:16
$50 Free LinkedIn Ad Credits
LinkedIn Marketing Assignment
Introduction Quora
00:36
Get Sales - Leads - Traffic
4:01
Content Ideas
4:51
Create Account
1:56
Optimize Profile
4:37
Company Page
3:57
Build a Question List
6:42
Promote Answers
3:31
Optimize Answers
9:32
Set Campaign
5:03
Set Ad Set
9:15
Create Ad & Dashboard
8:37
Quora Marketing Assignment
Find Customers
6:21
Create Account
3:35
Profile Image - Bio - Link
9:35
Header Photo
7:00
Follow Top Influencers
5:09
Hashtags
4:05
How to Get Followers
4:45
How to Communicate
9:32
Create a Poll
7:12
Get More Retweets
6:13
Analytics
7:39
Set Campaign
7:27
Set Ad Group
14:46
Dashboard
3:55
Twitter Marketing Assignment
The Big Secret
1:27
The Content That Goes on 7 Platforms
5:30
YouTube Content
2:21
Website Content
6:56
Quora Content
3:42
Twitter Content
1:57
Instagram Content
5:01
Facebook Content
2:50
Pinterest Content
5:41
Content Marketing Machine Assignment
Bonus Lecture
What's included
Certificate of completion
Sign In to Start Learning
Create an account to access all courses